User experience design

To get your users to use your site on a regular basis, and to have them actually enjoy (and not endure) using it, you need to make sure it works for them.

Your end-user needs to access information easily and your website need to be intuitive with clear calls to action. Sound easy when you put it like that, but as with everything that seems simple - there’s a lot of work put in to make it appear so.

No one works harder to understand your customers and exactly what it is they want to see on a website.

We'll discover what information they wish to see, what tasks they want to perform and what their priorities really are.

Researching and recording a user’s experience with a website or any other digital application throughout it’s development - and especially prior to full launch will pay dividends as users come back for more after using a website that works. fuse8’s user experience design team have a range of tasks and techniques; heuristic evaluation, interviews, observation, surveys and questionnaires, card-sorting exercises and rapid prototyping (both paper and interactive) to ensure we can test, learn and evolve through the process.

But while the attention to the finer details of functionality is crucial, information architecture - creating something logical and usable - isn’t all there is to ‘user experience design’. Slavishly putting a user’s wants in front of what a business needs to achieve won’t, in general create all the success desired. Sometime, a customer doesn’t always know what they want; they only know what they know. And this is where our creative design skill, plus more than a little cultural astuteness, is needed to create something more than just usable but to deliver something delightful.

Our design team straddles both visual layout and the ‘front end’ (OK, the mark-up and CSS if you want to get technical) implementation of the solution. Close integration between these two phases of UX design ensures that we deliver a tactile experience for more of the senses and not just the eyes. And with experiences now delivered through desktop, mobile, TV and further - you need an agency that build experiences and not just web pages.