Search engine optimisation
Everyone wants to be at the top of the leading search engines: Google, Yahoo & Bing. The problem is, there are only ten spaces on the first page of each leading search engine.
Every website is different and there is no single formula that works for all websites. Real SEO can not be done without conducting meticulous research in order to analyse the competition. This research will also identify how successful a potential SEO campaign could be.
To gain a genuine insight and understanding of your website, which allows us to provide you with a consultancy that will transform your SEO, our Leeds team undertakes a thorough review of your website in order to assess its strengths and weaknesses. Our time is invested in analysing the online presence of your site against a number of key SEO criteria and ranking factors, some listed below:
SEO criteria:
- Positions in search engines
- Information architecture
- Content quality
- Keyword themes/silos
- Headings
- Meta data
- URLs
- Internal links
- Usability
- Design
- Indexation
- Findability
- Page Rank
- Page Rank distribution
- Online PR
- Directories
- Etc.
What we offer: quick checklist
- In-depth keyword research
- Analysis of your relevant competitors
- Link audit and strategy
- Ongoing management and consulting
- Comprehensive audit of your website
- Regular reports on performance along with expert analysis
- Development of search engine friendly websites
This audit allows us to give your website an accurate ‘score’ which shows the current SEO effectiveness of your online activity. If your company
score is low, it means it is essential to remedy the current situation to make SEO the most powerful online marketing tool at your disposal.
Following our SEO audit we will supply you with the detailed findings of the investigation so that you can implement the activity required to resolve
your SEO issues.
However, SEO does not stop at the internal optimisation of your website and remedying of the problems. We do not simply count visitors and
check rankings, but expand much further into the various realms of search engine optimisation.
A simple, 'increase traffic' or 'rank better' is not specific enough but, having said that, creating goals that are so specific they exclude any
recognition of improvement across the board are similarly limiting.
It is extremely important to the success of a website to track the 'source' and 'quality' of the visitor, as well as identifying what a visitor does
on the website.
The overall SEO goal should be to increase conversions on the website, which requires:
- reduce bounce rate by about x%
- increase the number of new visitors by about x%
- increase conversation rate by about x%
Having aims in place like this will really increase your chances of creating a successful online tool; everything that goes into it has to have a motivation.
Each step to achieving these goals needs to be measured and analysed. This information will help to identify further areas that can be improved.
If you would like more information about the SEO services that fuse8 offers, please contact us using the request information form.