SEO

Alton Towers
Overall site traffic driven by organic search engine marketing has constantly exceeded those generated previously by percentages in double figures, included amazing increases of 41%, 70% and 36% in February, March and April 2010 respectively. 

• The Pink concert section was promoted to the top of Google search resutls for all relevant and popular keywords. The page reached higher rank then the official Pink website and some online ticket giants like Ticket Master, World Tickets Shop and Get Me In. The concert was a sell-out by March 2010. 25,000 tickets sold online, including 1,000 VIP packages incorporating hotel stays marketed on the website. 15,000 extra names and addresses have been captured due to the online nature of the sales to add to existing database of 600,000 subscribers. Due to a sucessful SEO campaign large volume of traffic continued pouring to the website from the search engines post-sell; people were visiting the FAQ and further information to help planned their trip.
  
• Group tickets sales are 6% ahead of budget - about 50,000 tickets ahead of last year, generating approximately £1,22 million pounds extra.
• Conference bookings acquired from search results are up by 50% this year as a result of the SEO work done on the section.
• During these campaigns excecuted by the Leeds SEO team and as a result of additional social media efforts Alton Towers has been a trending topic on Twitter every evening and the Facebook fan base grew by nearly 50,000. According to measurement published by Syncapse the increased number of fans is worth an additional £4,26 million British pounds to the business. Alton Towers Resort Facebook fans are now worth £22.5 million British pounds. Increased email marketing database and Facebook fan base form a foundation of the upcoming sequel of competition-driven link bait campaigns
• Overall site traffic driven by organic search engine marketing has constantly exceeded those generated previously by percentages in double figures, included amazing increases of 41%, 701% and 36% in February, March and April 2010 respectively.
• Like-for-like organic traffic from search engines to the website increased by 19.27% YOY in July 2010 in addition to 38.81% YOY increase last year. Google organic traffic has gone up by 22.15% YOY in July 2010 in addition to further 31.31% increase last year.
• Organic visits have improved throughout the UK by 9.85% YOY in July 2010 in addition to previous 38.29% increase last year.
• Particularly impressive increases in visitors have been generated from a number of major UK cities. The number of visitors from London has increased by 67.24%, Manchester increased by 109.78%, Glasgow increased by 266.00% and Leeds increased by 108.20%
• Like-for-like organic traffic for non-brand related keywords went up by 65% YOY. This means that the number of search engine users who are not sure which theme park or resort they want to visit find the Alton Towers websites via keywords such as theme park, water park, short family breaks, etc. The variety of keywords which exclude the brand name has increased by 168%.
• The quality of organic traffic has also improved dramatically.
• Ticket searches increased by 160.40%; water park searches increased by 219.51% and annual pass searches increased by 144.32%.
• Total visits increased YOY by 48.10%.
• Number of new visitors is up by 57.25%, suggesting success at driving traffic to the new website.
• Number of returning visitors is up by 32.39%, proving that the new website is a lot more successful in retaining existing visitors.
• Number of referring websites is up by 176.11%, indicating increasing popularity of the new website.
• Search engines now bring 74.52% of the entire website traffic.
• Online ticket sales have so far increased by 23% year on year. Within this increase, twice as many family tickets have been sold compared to this time last year
• Due to the success of the first phase SEO campaign, 15% of the marketing budget is being directed into natural search this year rather than pay-per-click

Meningitis
Organic traffic from Google increased by 65% in a few months and online donations increased by 450%.

• Following optimisation, organic traffic from Google increased by 65% in a few months. Geo targeting has improved and increased UK traffic by 106%.
• The Meningitis website has risen from position number five for "meningitis", to number one beating Wikipedia, BBC, NHS and Meningitis Trust websites.
• Online donations increased by 450%.
• Organic traffic from Google to the MRF website went up by 65%.
• This increase can also be demonstrated by an uplift in average page views. The website now gets 85% more page views.
• The quality of organic traffic has also improved dramatically, with traffic from some of the main keywords up by over 109%. For example, visits from search engines via “meningitis” keyword increased by109%.
• Prior to the campaign, the MRF website was in position number 10 for “meningitis symptoms” and not featured in the top 100 results for other major keywords such as “tb meningitis”, “listeria meningitis”, “fungal meningitis”, “salmonella meningitis” and other keywords. However, shortly after the re-launch of the new optimised website positions of these keywords improved and the MRF website nearly always features in the top two or three results for targeted keywords.
•  Geo targeting has improved and UK traffic has increased by 219%.
• The time spent on site went up by 111%. Visitors spend longer time on the site, click through more pages and interacting with it more extensively.
• On average organic listings in search engines now bring 80.98% of the entire website traffic.
• Online donations are showing a significant increase in June 2009 compared to May 2009, up by 450%.
  

Dr Oetker SuperCook
Organic traffic to the Leeds based company website increased by over 1,850%. Google traffic alone went up by 2,060%.

The SEO campaign proved a massive success and is a prime example of just how effective organic search engine optimisation can be. Key results include:

• Average price of targeted keyword in Google AdWords is approximately £0.20; some keywords cost more, some less. This means that in March 2009 alone the website received £13,172.20 worth of free traffic from organic search engines. This equiates to approximately £158,066.40 worth of free traffic in one year. Annual PPC budget saved is £158,066.40 plus management fees. This figure justifies the value of SEO internally and helps others making the best choice between investing into organic SEO or costly PPC.
• Traffic to the website went up by over 1,850% in just over a year, with organic traffic from Google going up dramatically by 1,115%.
• This increase can also be demonstrated by average visitor figures. Prior to the campaign the website was getting an average of around 150 visits per day, which included all internal traffic from Leeds employees as well as third party companies. It now gets over 2,400 visits per day, which excludes all internal traffic.
• The quality of organic traffic has also improved dramatically, with traffic from some of the main keywords up by over 8,400%. Before the SEO campaign, the majority of visitors to the website were people who were already aware of the brand name and who were actually using phrases containing the word ‘supercook’ to land on the site. The number of genuine visitors to the site who are actually searching for baking-related products and services increased by 1,985%.
• Prior to the campaign, the website rarely featured in the top 200 results when people searched for baking related recipes and products. However, following the campaign it now nearly always features in the top three results – e.g. if you now search for terms including ‘chocolate fudge cake recipe’, ‘tray bakes’, ‘children's birthday cake recipes’, or ‘liquid glucose’, Dr. Oetker SuperCook always ranks top.
• Increased volume of good quality extenal links helped to improve page rank from 3 to 4.

Gordons Solicitors
Organic law related traffic to Leeds based law firm’s website increased by 309.30% generating a return on investment (ROI) ratio of 1:93 in the first few months.

• Organic traffic to the website increased by 153.80%.
• Google organic traffic has also gone up by 162.25%.Yahoo organic traffic has increased by 155.80%.
• Like-for-like organic traffic from search engines went up by 101.86% year-on-year in March 2009. Like-for-like organic traffic for non-brand related keywords went up by 318.18% year-on-year. Law related keyword traffic from search engines increased by 309.30%.
• Prior to the optimisation, the contentious probate service section of the website was receiving an average of around 15 visits per month. It now recieves approximately 389 highly targeted visitors per month – up by 2,553%.
• The quality of organic traffic has also improved dramatically, with traffic from some of the main keywords up by over 640%.
• Before the SEO campaign, the majority of visitors to the website were people who were already aware of the brand name and who were actually using phrases containing the word ‘gordons’ to land on the site. Over a year later total visits via keywords excluding the word "gordons"went up by 1,480%.
• Prior to the campaign, Gordons did not feature in the top 200 search results when people searched for legal services. However, following the initial campaign and recently started content optimisation campaign it now nearly always features in the top three results. For example, if someone now searches for terms including ‘law firm Yorkshire’, ‘law firm Leeds’, ‘law firm Bradford’, ‘contentious trusts probate’, ‘contentious wills probate’ or other keywords listed in the attachment Gordons always ranks top. The website ranks number one for “gordons” in Google, Yahoo & Bing, with even the Gordons Gin website together with numerous government websites mentioning Gordon Brown below it.
• On average organic listings in search engines now bring 82.84% of the entire website traffic, making the website the best marketing tool in Gordons’ disposal.
• Page Rank moved from 3 to 5.