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More about Polly Pospyelova:
 Winner of the UK Search Award, a national competition that celebrates innovations and achievements of search agencies for the 'Best PPC Campaign' and 'intelligent landing pages with brains' developed for Persimmon Homes in 2011.
 Winner of the DADI Award, a national competition that celebrates the achievements of digital agencies for the 'Best Use of Organic Search' in 2008.
 Polly has also been commended for 'Best Use of Organic Search' in 2009.
 Displaying a keen eye for numbers, and building on her programming foundation, Polly wrote a multi-threaded intelligent search engine spider as part of her ITEC dissertation. Furthermore, with a solid understanding in this field, Polly chose search marketing as a natural career path.
Polly is a passionate professional with two masters degrees in Cryptology and ITEC who thrives on perfection. Capitalising on every opportunity, Polly never takes the easy route to find a solution, ensuring that everything she does considers the aims and ambitions of her clients. With creative thinking at the heart - and a desire to challenge the norm - Polly delivers unique value-driven solutions that surprise and delight her clients at every opportunity.
As well as managing a natural search team, PPC specialists, link builders, and technical developers, Polly advises and educates information architects on how to think differently; the results of which can be seen in the many award-winning solutions Polly has delivered over the past five years.
Polly's first Industry recognition came in 2008, where, at the DADI Awards, she won "Best Use of Organic Search". This was following a search strategy & implementation plan that saw a Dr. Oetker cookery website outperform popular food websites such a Delia Online and BBC Food. Delicious keywords such as “chocolate fudge cake”, “butterfly cakes”, “chocolate muffins” and “chocolate brownies” not only tempted taste buds, but also high value traffic to the website.
With an account like Persimmon Homes, it really is deliver or die. With a Yorkshire-based PLC where every penny matters and 24 regional sales directors all wanting results, Polly knew her strategies for natural search and PPC had to be of industrial strength. In the highly competitive property sector with key performers such as Rightmove, Zoopla, and many more, only the biggest and best trailblazing strategies have a chance of success.
Having received recognition at the UK Search Awards by winning "Best PPC campaign", Polly has been invited to to attend numerous conferences and share the finer details of how she crafted and delivered "Intelligent Landing Pages With Brains" for the Persimmon Group. The solution saw Persimmon achieve a far higher volume of traffic that converted into sales, for the same spend as previous years.
Not content with simply pushing standards and delivering the very best in natural and paid search, Polly is also an analytics evangelist who has the talent for directing customers to websites. For her it's all about conversion, and happy clients.
Polly works with some of the largest companies to help them evolve their marketing strategies to become sales-driven and customer-centric organisations.
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