ChallengeTo create a fun website/campaign based around the 2010 World Cup in South Africa. The aim was to create something viral that would generate good exposure for fuse8, and show off our creative skills.
SolutionWorld Cup Stick Up is a flash website that lets users upload their photo, or use their webcam, to transform themselves into a World Cup hero. The first sticker pack includes England legends such as Beckham, Charlton, Waddle, Beardsley and Seaman, as well as a special Graham 'Turnip' Taylor sticker. A user can then adjust their picture using controls (re-size, contrast, brightness and rotation) to fit their face perfectly into the sticker template. The site then allows you to upload your picture to facebook, creating your very own World Cup Stick Up album!
ResultsEarly indications are that the site has caught the imagination of the public. Much of it's current success has come from social networks such as facebook, twitter and stumble upon.
See for yourself, visit the site.