ClientThe UK Advisory Network (UKAN) was established in 2007 by UK Trade & Investment (UKTI) - the agency responsible for supporting organisations that wish to locate or grow their business in the UK and those wishing to export to overseas markets - to enable Government and private sector organisations to work closely together to better assist trade and investment.
ChallengeTo support UK Trade and Investment’s (UKTI) attendance at the Cannes property exhibition MIPIM and become a member of the events team and always being on hand to solve any necessary issues.
SolutionThe support provided by fuse8 was wide ranging and included organising accommodation for members of the UKTI team and their guests, managing the invitation process for some of UKTI’s main events including those hosted in partnership with Jones Lang LaSalle.
Resultsfuse8 secured the attendance of over 50 guests to key lunch events throughout the exhibition.In addition to setting up an impromptu meeting between Sir Allan Collins, director general of UKTI and one of the major architects of the Sochi 2014 Winter Olympics in under 24 hours.