TiTech - website
ClientTITECH is a world leader in manufacturing of automated waste sorting equipment.
Challenge
The aim of the TITECH website project was to develop a contemporary new multilingual website which promotes the core brand and meets the following key objectives:
- Website structure to be driven by application rather than products.
- Help confirm TITECH as technology leaders in the sorting industry.
- Emphasise the level of expertise within the company.
- Act as a hub for marketing activities, providing a consistent and positive communications tool.
- Improve visibility for search engines using best practice on-page optimisation techniques.
- Provide a channel friendly approach in order to sell more products, more effectively and facilitate repeat business.
The website was to be delivered in stages in the following foreign languages:
- German
- Spanish
- French
- Italian
- Japanese
- Korean
- Polish
- Russian
Results
Our web design team have met deliverable deadlines and all deliverables met fuse8 & TITECH's QA standards. We have earned the trust and confidence of TITECH and completed the project to budget.
During the first phase of the website development SEO efforts were mainly aimed at making the website search engine friendly, so that any content on the website could be indexed and optimised further to target specific keywords and measure successful goal conversions.
After the initial indexation it has become apparent that the website has settled down well in the search results. The traffic started going up immediately after the website launch. First results are very good, for example the website comes up number 1 for “wire recovery”, “screen glass recycling” or “metal sorting equipment”.
Number 1: wire recovery
Number 1: screen glass recycling
Number 1: metal sorting equipment
On-going optimisation work which is currently undertaken by our SEO Leeds team is aimed at targeting specific long-tail keywords, improving content relevancy and optimising calls to action.
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