STORM Watches - seo

ClientA global fashion brand renowned for its contemporary watches and stylish accessories with presence in over 45 countries worldwide.ChallengeIncrease the quality of organic traffic to STORM Watches e-commerce website from search engines; re-structure site architecture to make it more search engine friendly, eliminate natural search engine barriers, improve Page Rank of the site & develop Google Base product feed in XML format.

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Results after SEO

Like-for-like organic traffic from search engines went up by 57.52% YOY in April 2009 following 37.48% increase in March 2009, 47.73% increase in February 2009, 33.71% increase in January 2009 and 36.34% increase in December 2008.

Like-for-like online sales on STORM e-commerce website went up by 40.33% YOY in April 2009 following 62.09% increase in March 2009, 68.50% in February 2009, 109.10% in January 2009, 66.75% in September 2008 and 83.60% increase in August 2008.

Quality of keywords attracted from search engines improved significantly after initial SEO.

Search sent non-paid visits via 3,413 keywords in March 2009 compared to 959 keywords in March 2008 (increase to 356%). This clearly demonstrates that keywords are now more generic and the website attracts a broader audience who do not necessarily know about STORM brand but are looking for the type of products they sell.

Next phase of SEO will focus during 2009 on some of the the following elements: