Steadmans - pr campaign

ChallengeRoofing, cladding and structural company Steadmans wanted a public relations campaign that would enhances its reputation amongst specifiers and installers to underpin and support its sales strategy.

The campaigns objectives included:

  • Raise awareness of Steadmans, its products and services
  • Position the business as having outstanding customer service and nationwide coverage
  • Generate enquiries


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Solution

  • fuse8 PR developed a business-to-business and trade media relations strategy in conjunction with fuse8’s media planning and buying division.
  • To facilitate this fuse8 PR worked with the Steadmans external and internal sales team to develop a rolling list of 25 significant projects that could be promoted as case studies through various channels.
  • In addition, fuse8 PR liaised with the company’s commercial director, to establish new products and product literature which could be launched.
  • In order to track the impact of the coverage, fuse8 PR employed Your Response, a media monitoring and enquiry service

Results

  • Positive coverage has been consistently achieved in key trade titles including RCI, Building Products, Keystone and Building
  • Responses showed a 50% increase in downloads of product literature from the Steadmans website in one month alone compared to the preceding four months.
  • Unique email addresses are also being collated through the enquiries system to enable targeted electronic direct mail and follow up by the Steadmans sales team

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