ChallengeOur client Scarborough Group approached us to create a mini brochure to promote their latest development in the heart of Manchester's historic hat making district. The budget was limited, so we had to think of a way for the brochure to stand out in a tough marketplace.
SolutionOur creative team came up with an innovative way of displaying all the necessary information in a high impact way. This unique approach also enabled us to exploit social media, the idea being that people could upload photos of themselves 'wearing' the brochure to flickr...The 'brochure hat' was born.
ResultsThe initial brief was transformed from a standard mini brochure to something unique and distinctive.
View the pictures on flickr