Metro Shred - ambient advertising

Challenge

Promote this on-site shredding service and the need to securely dispose of sensitive data so that it doesn’t fall into the wrong hands.

Solution

An Intriguing ‘Private & Confidential’ folder was created and left in various places such as business parks, the financial area of Leeds city centre, back seats of black cabs and ‘business meeting’ bars in Leeds city centre. When people’s curiosity got the better of them the message inside hits home how easy it is for confidential material be lost or stolen.

Results

Web traffic and enquiries increased considerably, the client is in the process of converting these into new business. Because of the unusual approach this previously unknown brand is now talk of the town.