Challenge
A radical approach to promote Liquid Logic within a crowded marketplace of service delivery and communications within the public sector.
Solution
The brand values were reviewed and a strategy put forward that our approach should steer away from the stuffy office and public sector environment that Liquid Logic's products are employed. A point of difference was established through the personality of the company that would ensure that their collateral was noticed.
Results
A number of different items were produced including the brochure which is shown that highlight their offer in a completely creative way. Immediate business gains were had and a ripple in the market was created.