Lighthouse - brochure

ChallengeTo create ultimate standout within the Manchester property market for a new development within the Northern Quarter of the city.SolutionA bold and iconic identity was created - where imagery and colours were key to the success and impact of the development. The brochure format was looked at - to ensure that it stood out - as well as fitting into a standard envelope and through a letterbox.ResultsThe strength of the marketing branding was such that it was adopted within various areas of the building - through colours and typography on signage to actual lights that were built into the outside of the building. 'An overwhelming success!' Clive Lynton, MD Stonehurst Estates.