Greyhound - action poster

Challenge

A self initiated brief to create more awareness to the severity to greyhound cruelty caused by the greyhound racing industry.

Solution

A subtle, yet shocking take on dog breed posters was used to deliver the ugly truth about greyhound treatment in the UK.

Challenge

An award-winning piece in the ‘Best Charity Advert’ category. After the success of impact in the UK, Greyhound Action is now considering using the poster in Australia and the USA.