East West Photography - website

Executive summary

Conceptually, the East West Photography website exudes an Indian and ethnic ambience through its use of vibrant colours and imagery. The concept is romantic and contemporary with subtle background patterns used throughout the pages, animations and sub-navigation to keep a consistent but interesting element within each of the pages and functionality.The results of the work include:

• Exceptional design, accredited by many within the Asian wedding industry
• Effective use of flash galleries to promote key pages within their portfolio
• Clever use of icons and calls to action
• Event Blog – promoting the latest event photography with the opportunity for visitors to comment
• Google Analytics has shown that user engagement has increased significantly, with the average user remaining on the website for 7.49 minutes.
• The EWP website has a low bounce rate of only 20% from organic traffic
• Navigation has improved massively throughout the site, with 6.30 pages visited on average
• EWP receives an average of five enquiries a day from the website which is a 1,750% increase from the previous average of around two a week which were all generated from recommendations

Objectives

The following objectives were set for the website:

• Deliver better promotion of the photography portfolio
• Enhance the design to give users a better impression of EWP
• Increase traffic to the site and improve repeat visits
• Improve usability and navigation

Strategy implementation

• Conceptually, the East West Photography website exudes an Indian and ethnic ambience through its use of vibrant colours and imagery. The concept is romantic and contemporary with swirls subtly placed throughout the site to add interest and vibrancy.
• Subtle background patterns have been used throughout the pages, animations and sub-navigation to keep a consistent but interesting element within each of the pages and functionality
•  The icons used throughout the site are particularly simple used to promote the subtlety and contemporary nature of the site
• A flash gallery has been built to promote each image as a unique piece of art, focusing on one photograph at a time to ensure each piece has the sole attention of the visitor
• Users visiting the site have been particularly impressed with the layout and visual design of this website, commenting particularly on the ethnic images used within the calls to action.
• Various calls to actions, creative buttons and icons were designed and developed to funnel users to various areas of the site
• Repeat traffic to the site was achieved by creating an ‘event blog’, which allows users to comment on the wedding events. Users are also driven here using social media strategies.

Results

• Google Analytics has shown that user engagement has increased significantly, with the average user remaining on the website for 7.49 minutes.
• The East West Photography website has a low bounce rate of only 20% from organic traffic
• Navigation has improved massively throughout the site, with 6.30 pages visited on average
• East West Photography receives an average of five enquiries a day from the website which is a 1,750% increase from the previous average of around two a week which were all generated from recommendations

Client testimonial

Jagdeep Singh Panesar, partner, East West Photography: “fuse8 has been a significant contributor to the growing reputation and CRM of East West Photography. Our analytics prove that we are gaining high levels of traffic from search engines and retaining visitors through the ease of navigating through our site.

“The creative ideas proposed by the web design agency have kept users engaged and keep them returning to the site. The agency also identified ways to generate further revenue, including the development of an Asian Wedding Directory, which has been a lucrative investment.

“By taking time to understand our business and setting clear, measurable objectives, the agency has provided solutions which set us apart from our competition and definitely exceeded our expectations. Our feedback from viewers and existing clients has been very positive since the agency provided direction to our marketing needs and the way our company is viewed on the web.”