DOGTAG - e-commerce website

ChallengeDogtag offers insurance packages specifically for the extreme sports industry. As an insurance re-seller offering cover for a huge range of sports and three different package levels the calculations behind each quote are very complex. The company needed new branding and a website where customers could quickly be quoted and easily pay for the package online. There was also a requirement to increase search engine visibility to attract new business.SolutionThis was a huge development requiring a lot of planning to ensure the calculations were accurate and the process of buying a policy was simple. After the site was live, it was then optimised for search engines, which required optimisation of page content, site structure and adding monitoring solutions. This allowed Dogtag to see the number of users coming through from search engines and whether or not they then paid to become customers.ResultsThe website has been very successful, with new and repeat business coming through the site every month. The search engine optimisation has greatly increased traffic levels and, even in the highly competitive market of insurance, the company gets plenty of natural listing traffic for a variety of phrases.