Challenge
Iconic 80 year old British label, Decca Records - having once famously once turned down The Beatles - wanted to make sure they got their website right in re-launching the brand as Universal’s ‘home of diverse music’.
fuse8 led this new label platform project from start to finish, working closely with the Head of Digital Strategy at Decca to shape the project, define the brief and develop a clear user experience strategy for the site. Enabling the label to establish a strong music brand online and create an engaging touch point for its broad audience base.
This project was about re establishing Decca Records once again as a credible and critical destination for alternate music - jazz, classical, country world music - all under a unified brand and solid digital platform.
Insight
Decca wanted a ‘record store’ feel to the website, giving users the chance to explore the site, to learn and to interact with the site, and the people behind it.
Solution
Rather than function as a hard sell record label catalogue the site has been created to engage the audience more like a trusted over the counter record store experience. The goal is to encourage exploration and repeat visits through the wealth of label content and recommendation and expert insight.
The site’s design is clean, elegant and sophisticated and includes a mix of editorial content, product promotion, new releases, artist profiles, Music & Videos, event calendar, expert opinion as well as being fully integrated with social media plug-ins.
Result
The Delete studio playlist has never sounded so diverse – so check out the site and broaden your musical horizons.
Chris Elrin - Head of Digital & Consumer Strategy, Decca, said; “Delete’s expertise in delivering sites with a rich, tactile experience has been invaluable in making this project a success. They have created an accessible, welcoming environment that is uniquely Decca Records, while appealing to a wide range of musical audiences.”