Alton Towers - e-mail marketing

ChallengeWe were tasked with creating a flexible e-mail template that could be adapted for different promotions throughout the year. The first was to promote the range of events and services relating to Halloween.SolutionWe designed and built a completely flexible template that could be customised to have maximum impact for varying Alton Towers campaigns.ResultsThe resulting campaigns bring the vibrant and distinctive brand direct to the subscriber's inbox, informing them of specific promotions and deals. It also gives a prominent link to book online, whilst providing space in the footer to cross sell other areas of the resort.