Top creative team join forces with fuse8

25/08/2008

We’ve pulled off a huge coup by snapping up the former top creative team from Leeds-based agency Poulters, Mick Craven and Gary Delaporte.

Operating under the fuse8 Group, the pair have launched Industry, a brand building advertising agency which will provide services to both us and other agencies requiring their expertise.

Mick and Gary are two of the most highly respected creatives based outside the M25 and we’re absolutely ecstatic that they’re joining us. Their creative ability and expertise will further enhance our offer and allow us to expand the business into new markets.

They are also hugely determined to make Industry a recognised and respected creative outfit in its own right. We have jointly authored a robust business plan and we’re looking forward to making Industry a massive success.

Speaking about joining fuse8, Mick said: “fuse8 is a hugely exciting business that we are convinced is going to be on an upward trajectory for a long time. We all share the same vision for Industry about delivering outstanding creative work that achieves results. We’re looking forward to making Industry a great success and believe that our alliance with fuse8 provides us with the perfect foundations upon which to do so.”

Gary added: “We’re now in a liberating position where we can create our own brand which reflects our core values. Industry will only ever deliver dynamic creative thinking that builds brands and generates return on investment.

“Working with fuse8 provides us with access to innovative strategic thought and an outstanding understanding of technology and how to apply it in the marketing arena. We know that combining these skills with Industry’s creative offer provides us with a clearly differentiated proposition that is of great interest to the market.”

For further information about Industry visit www.industryagency.co.uk.