19/01/2010
We have been appointed by national homebuilder Persimmon as its digital marketing partner for its premium home brand, Charles Church.
We won the business following a six-way competitive tender and the partnership will see us develop a new website for Charles Church whilst simultaneously advising on the brand’s wider digital marketing strategy. This will include consulting on search engine optimisation, effective use of social media and utilising mobile technology.
Rob Holden, Group IT director at Persimmon, explained the background to the Group’s requirement to appoint a new agency: “We wanted more than just another website,” he said. “We sought an agency that could also provide us with direction on our wider digital marketing strategy to maximise the exposure of the Charles Church brand across all digital channels.
“With this in mind we sought a partner that had a thorough understanding of property portals as well as search engines, social networking and mobile technology. fuse8 was able to satisfy all these requirements and, in particular, had successfully exploited natural search engine optimisation with a number of high profile clients. fuse8 is a substantial agency with the resources to meet our demanding timescales and has the skills to transform our use of the internet for digital marketing.”
Our chief executive commented: “The tender process enabled us to gain a deep understanding of the Charles Church brand and the digital marketing opportunities that exist for it. We are very excited by the prospect of now working in partnership with Rob and his team to unlock those opportunities and provide Charles Church with an ongoing, quantifiable competitive advantage.”