31/08/2010
Following fast on the heels of recent digital wins, fuse8, Leeds is delighted to have been appointed to handle the TV creative and production of the Euronics Autumn/Winter 2010 and Spring/Summer 2011 campaigns and all supporting POS.
Our team, led by Darren Navier, put a convincing argument together based on consumer research and behaviour to create a modern, live action campaign, moving away from the animation based campaigns of recent years.
Speaking about the win, Andy Hutchinson, director at fuse8, commented, “Whilst fuse8 has its roots firmly based in digital technology, we have a tremendous team working in the traditional broadcast, print and design arenas and it’s great that these guys get the recognition they deserve. The campaign is a departure for Euronics, focussing more on live action than animation and features a Wolf Mother inspired track that really got the clients attention”
The campaign runs from mid October for a month and again in the busy pre-Easter period in 2011, and will be supported with POS for the 600 plus retailers who are part of the Euronics buying group.