27/02/2009
fuse8 has been appointed by TiTech, an automated waste sorting business with its head office in Norway and operations in 12 countries, to handle its international exhibition and website requirements.
The six figure account will see fuse8 create exhibition stands and manage seven exhibitions for TiTech at locations throughout the world including Spain, Poland and Germany. The consultancy will also build and manage three websites for the business, which will be rolled out in 14 different languages.
Utilising the very latest in environmental technology, TiTech manufactures sorting systems which are able to both prepare and sort material for either mechanical recycling or energy recovery. The group’s technology has a wide variety of applications other than simply sorting paper, glass or plastic. It can also sort precious metals and diamonds from mining debris and is used in the food industry where their machines sort sushi grade salmon from freshly caught fish.
fuse8 secured the TiTech business without a pitch after the company’s Germany-based marketing manager, Gunnar Klaschen, saw a stand designed by fuse8 for inward investment agency Gateway to London at last year’s Recycling and Waste Management Exhibition at the NEC, Birmingham.
Gunnar was immediately impressed by the creativity and effectiveness of the stand that fuse8 designed for Gateway to London, so he tracked down fuse8’s managing director at the exhibition. fuse8’s managing director took a brief and within a matter of two days had responded with some outstanding ideas.
This speedy response to the initial brief led TiTech to ask fuse8 to look at their online requirements. After demonstrating our excellent web design, search engine optimisation and internet marketing credentials, fuse8 was appointed to work with the TiTech team.
fuse8 managing director commented: “TiTech is a very exciting business to be involved with as its technology has important applications that combat a variety of environmental challenges.
“Working closely with the TiTech team, we will create real impact at the exhibitions we attend and deliver an enhanced online presence for the business that will create demand-led growth for the company’s technology throughout the world.”