fuse8 creates a storm with designer website
30/10/2007
Christmas shoppers seeking gifts from the comfort of
their own home can now consider designer fashion accessories via the new STORM
website, which has been developed and designed by Leeds-based marketing
consultancy fuse8 in conjunction with the company’s in-house team.
The new site gives consumers added confidence when
shopping online with increased security and fraud prevention facilities
included – as well as the provision of a range of sales incentives and
competitions to promote STORM’s range of products.
The website also allows products to be showcased from
multiple angles, including 360° viewing, giving online buyers more confidence
in choosing the correct style and colour before committing to a purchase.
In addition, the most up-to-date search facility is
utilised and all content is managed using the Xplode Content Management System
developed by fuse8. All this contributes
towards increasing the website’s functionality and coupled with improvements to
the overall design, STORM products are far easier to access.
Commenting on the new website, fuse8’s managing
director Nigel Hunter, said: “We are pleased to add such a well known brand as
STORM to our e-commerce portfolio. Having
an effective tool to showcase brands or products is essential for a lucrative
e-commerce website, providing customers with a better online buying experience.”
Offering consumers a range of luxury products
including watches, jewellery, wallets and fragrances, the website integrates
with STORM’s back office systems, allowing the fulfilment of orders in stages as
stock-levels dictate, making for a speedier delivery.
Sissel Henno, STORM’s marketing manager,
concluded: “fuse8 answered our brief by producing an exceptional website that
will appeal to our customers by giving them a better shopping experience with
greater security, product information and usability.”
For further information about fuse8 please call
0870 6200 888 or visit www.fuse8.com
Established
in 2000, fuse8 has an annual fee income of £2.5m and employs 50 people located
in offices in Leeds, London and Chelyabinsk, Russia. Clients include print group Communisis,
property agents DTZ, UKTI, Countryside Properties and BioRegional Quintain.
London
fashion brand STORM is renowned
for its exclusive, contemporary watches and other stylish fashion accessories. For the individual seeking a distinctive and
unique expression, STORM offers
a range of styles from funky edginess to sleek sophistication.
Today
STORM is a global brand with a
presence in more than 45 countries around the world and standalone STORM stores in numerous countries
including Moscow, Riga,
Prague, Bratislava,
Dubai and Melbourne.
More STORM stores are planned in
India and China during 2007.
For more information
about STORM’s products visit www.stormwatches.com
Issued on behalf of fuse8 by Radiant. For further information please contact Rob Smith (T:
0113 394 4610, M: 07840 677534, E: rob.smith@radiantpr.co.uk)
or Nick Wood (T: 0113 394 4611, M: 07809 364975, E: nick.wood@radiantpr.co.uk)