01/09/2009
We’ve won a two year contract from inward investment service Invest Thames Gateway (ITG) to handle its international lead generation services following a six-way pitch against agencies from London and New York.
ITG provides services for inward investors to the Thames Gateway, an area which encompasses a 40 mile stretch of land on both sides of the River Thames ranging from London Docklands to Southend in Essex and Sheerness in Kent. It is the largest economic and regeneration programme in Europe.
To win the business, we undertook a strategic review of ITG’s current exhibition programme and proposed integrated tactical activity in the identified key sectors of environmental technology, financial and business services and ports and logistics within the United States, Indochina and Europe.
Under the contract, fuse8 will manage a variety of events this year including:
- US property conference CoreNet in Las Vegas, Nevada
- International sustainable construction event Greenbuild in Phoenix, Arizona
- The Islamic Banking Conference in Bahrain.
Next year will see fuse8 assist ITG in exhibiting at:
- The IFAT environmental technology event in Munich, Germany
- The Multimodal ports exhibition at Birmingham’s NEC.
Tactical activity to be undertaken will include designing and producing exhibition stands, organising events at conferences and hosting seminars. There will also be a substantial amount of database marketing, email marketing and direct mail along with literature and advertising support around various events.
Andy Hutchinson, director at fuse8, commented: “Our events team are going from strength-to-strength and this latest appointment shows that our ability to link powerful strategic thought with outstanding tactical delivery clearly differentiates us within the events market. ITG have a strong proposition and we are looking forward to working with them to deliver their objectives and drive more investment into the Thames Gateway.”