29/10/2008
Leeds-based integrated marketing consultancy fuse8 has acquired Radiant, the PR agency established by former Propaganda public relations director Rob Smith.
Founded three years ago, Radiant is a business-to-business and consumer public relations business located in Leeds with clients including UK Top 100 law firm Gordons and York-based homebuilder Shepherd Homes.
The deal sees Smith become a director and shareholder of fuse8 with Radiant’s four-strong team relocating from the Round Foundry Media Centre to fuse8’s headquarters on Thorpe Park Business Park.
fuse8’s managing director said: "Rob is a highly respected PR practitioner who delivers sound strategic consultancy and great tactical implementation. We worked alongside him and the Radiant team on a number of projects over the course of 12 months and were extremely impressed by what they achieved.
"During this time, it quickly became apparent that we had identical values and a shared vision of delivering great results through a combination of outstanding ideas and agile technology. By acquiring Radiant, fuse8 has significantly strengthened its communications offer and with Rob as a board director we are looking forward to him shaping the continued development of the company."
Established in 2000, fuse8 has an annual fee income of £4.5m and employs 75 people located in offices in Leeds, London and Chelyabinsk, Russia. Clients include inward investment agency Gateway to London, STORM Watches, domestic appliance manufacturer Miele and sustainable community developer BioRegional Quintain.
Rob Smith commented: "This is a great deal for both businesses. fuse8 effectively combines traditional marketing disciplines with a deep understanding of technology to deliver return on investment in increasingly complex marketplaces.
"This is a compelling proposition that clearly differentiates the business from the competition and provides a strong foundation for growing our public relations offer. We are very excited by the opportunity and are looking forward to the challenge."