Event management

Event management, in short, is the management, organisation and development of an event.

Event management involves primarily, understanding in detail the brand you are working with. Secondly you need to recognise the appropriate audience for the event. You then need to develop and formulate a concept for the event and coordinate the implementation of the event ideas.

If events management is conducted correctly, an event can be a powerful tool in connecting with your target audience. At fuse8 we understand the opportunity that events present to bring your brand, product or service to life.

fuse8 is an integrated digital marketing agency, with every marketing service in-house. We seek to add value to your events activity which enables us to quickly establish good working relationships with our clients. We will not simply design and/or build an exhibition stand; we offer a much more unified events management service. We will see the project through to the end and can deliver whatever elements are required; whether its people to man an exhibition stand, a micro-site online to support the event or simply clearing up at the end.

Our starting point when it comes to events management for any client is a strategic planning exercise to organise the event schedule and assess the core opportunities. fuse8 will then work with your objectives and budgets to plan activity at your event that can deliver the desired results.

At fuse8 we pride ourselves on being an extension to your team. Daily calls will be the norm and approval of activity via the fuse8 intranet will allow almost real-time changes to be made to plans and tactics. We ask for a monthly face-to-face meeting and where possible these meetings should include the other marketing support agencies to ensure comprehensive and combined thinking takes place across all marketing activity.

When it comes to events management, our aim is to understand our clients business in order to deliver well thought out events. By doing this we guarantee a return on investment, along with a meticulous attention to detail.

Our experience

With over 37 years experience in events management, the fuse8 team has a deep understanding of how event activity be integrated to complement and enhance marketing campaigns.

As an integrated digital marketing agency, fuse8 has a diverse knowledge and unique skills base at its finger tips that can provide both UK and international events management. From designing and building exhibition stands to organising one-to-one meetings, networking events and formal dinners, fuse8 can effectively deliver a full events management service for one-off events or as part of an international programme of events.

A wealth of technical experience has also enabled us to successfully deliver a wide range of events from high security Ministerial receptions in foreign office buildings to high impact brand launches and live events.

Our full service events consultancy approach means, we appreciate how events activity can contribute to achieving your business objectives as well as raise awareness for your brand, product or service and enhance your reputation.

Our advantage

From the outset of a project fuse8 sets itself apart from normal events companies by taking time to understand exactly what our client wants to achieve from its event activity. This ensures the right level of impact is created. Our unique strategic approach is important to us, as it enables our team to achieve a client’s specific objectives.

Understanding the need for events activity to be cost effective is at the core of our philosophy at fuse8. We focus on the sustainability and re-usability of all the marketing collateral we produce. Advising our clients on investment in equipment when necessary and only when it provides a clear cost saving meaning our clients value the advice we give.

The tangible results we’ve achieved speak for themselves from record attendance at networking events to the ability to set up an impromptu meeting for one of our clients with one of the major architects of the Sochi 2014 Winter Olympics in under 24 hours.