e-mail marketing

A highly cost-effective method to build stronger client relationships and retain customer loyalty.

Social media might be the buzz word, leaving many people pondering about the future of email marketing. But in actual fact, the rise of social media has actually benefited email and direct marketing. Think for a second. Why not take the leads you obtain from the wide open plains of Twitter and Facebook, into the private and productive space of the inbox.

Done correctly, e-mail marketing can not only be breathtakingly affordable but also extremely effective. Depending on how you plan to measure (by opened messages, click-throughs or conversion rates) and your targets (whether new, existing or best customers), e-mail marketing can yield response rates that range from a positive 5% to a heady 50%. Plus, by saving a tree or three, it’s better for the environment.

fuse8 creates highly targeted e-mail marketing campaigns that reach the right audience, extend your brand, and drive customers to your website. We also have world-class tools at our disposal like our very own e-mail marketing platform. Specifically developed to put you in control, it allows you to create personalised e-marketing newsletters and mailshots whenever you need.