e-mail marketing

As the importance of online channels increase, the use of e-mail marketing provides a highly cost-effective method to build stronger client relationships and retain customer loyalty.

Done correctly, e-mail marketing can not only be breathtakingly affordable but also extremely effective. Depending on how you plan to measure (by opened messages, click-throughs or conversion rates) and your targets (whether new, existing or best customers), e-mail marketing can yield response rates that range from a positive 5% to a heady 50%.

fuse8 has the simple, intuitive, online tools you need to get the best results. Like our very own e-mail marketing software, 8mail. Specifically developed to put you in control, it allows you to create personalised e-marketing newsletters and mailshots whenever you need. It provides you with complete management over your distribution lists and subscribers and features a comprehensive reporting system, allowing you to monitor campaign activity.

We can create highly targeted e-mail marketing campaigns that reach the right audience, extend your brand, and drive customers to your website. Our design team has a proven track record in creating high impact e-mail marketing materials that will instantly grab the attention of the recipient.

To support the campaign we can also create engaging product specific microsites to further enhance the message.

Compared to direct mail, the costs involved are significantly lower, as is the cost to the planet. But this is not just a green alternative, it's a powerful form of communication that makes sense on every level.