Copywriting

Read any good pictures lately?

Does a picture paint a thousand words? Probably it does, but sometimes pictures can paint the wrong words, sell the wrong idea or simply be misread.

Which is why words can help. They can set the context, anchor meaning, add some detail, fill in the background. They can back up a point, raise a laugh, stimulate a thought. They can guild the lily and flatter to deceive but can also cut through the hype and tell it like it is.

Most importantly, words add clarity to a message and provide the call to action that turns that message into a real return.

At fuse8 we believe in the perfect combination of words and images.

Lets leave you with this thought. Did Boyzone give their copy a second thought when they released their top ten hit "Words"? My guess is not, have a look at the lyrics below and make your own mind up!

It's only words

And words are all I have

To take your heart away

It's only words
And words are all I have

To take your heart away

Da da da da da da da
Da da da da da da da da da da
Da da da da da da da
Da da da da da da da da da da - good use of the word da eh?