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More about Andy Hutchinson:
The right hemisphere of Andy’s brain is dominant over his left!
Yes, that’s right, he’s right-brained!
As a right-brained person, Andy is flexible in most realms of his working life. Whether picking up on the nuances of his favourite music, appreciating the subtle details in a work of art, or seeing the world from a different perspective, Andy is creative, imaginative, and attuned to his surroundings. As Group Creative Director, that’s a real plus.
Andy’s thinking process is boundless and that will translate to your physical surroundings, as well as your branding, signage, packaging and marketing collateral. Some people think of him as messier than others, but it's not that he’s disorganised. Oh no, it's just that he uses different systems to organise (by theme, by subject, or by colour). Straight alphabetisation and rigidly ordered folders are not his typical behaviour. He isn’t restricted to convention and this flexibility is what allows him to mould fascinating and award winning campaigns.
There are countless examples in the property, the public service and financial services sector where Andy’s creative thinking has proved invaluable. Making your campaign stand out is child’s play to Andy. For Countryside Properties, Andy was responsible for a number of outstanding campaigns across the North West. From the award winning ‘South’ at Didsbury Point, to exclusive developments at Heatley Mere. Then there’s his work for ‘BioRegional Quintain’, the people responsible for ‘RiversideOne’ in Middlesbrough. As one of Europe’s most forward thinking and inspirational developments, Andy has been able to apply his ‘right side’ to all aspects of the design and advertising communications.
Andy has been instrumental in developing high profile accounts for the Nationwide Building Society and Bradford & Bingley. He was brand guardian at the Leeds Building Society, as well as becoming a specialist within the merger culture that was prevalent in the 90's within the banking world. With major credit card campaigns under his belt for Capital One and MBNA, there isn’t much this guy doesn’t know about working in the financial sectors.
Andy is the walking fuse8 brand - passionate, dedicated and wonderfully talented. And we haven’t even mentioned the left side of his brain yet… just image?
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