Digital agency.
That's one way to describe us.
fuse8 are a complete creative and marketing services agency that just happens to think interactive experiences are the best way for brands to get closer to customers.
We combine a wealth of technical knowledge with an understanding of what customers really want from companies to create powerful digital experiences, building audiences and communities online that deliver real rewards for our clients.
The way consumers interact with any business has changed forever. And it's not stopping.
You need to work with a team that understands exactly how.
Let us show you our 'how'.
Design
Design is what makes a good idea great.
It’s not easy to get your message out in today’s world. Sometimes you need to take a different tact to stand out from the crowd. With so much of what we consume being digital, putting something tangible and something ‘real’ into your customers hands could make a big difference. Especially when it is beautifully designed.
Everyone has a sense of identity. It defines what we like and dislike, how we dress, what we believe in, what we'll stand up for and go to the wall to protect. In essence, it allows us to say to the rest of the world: this is me.
fuse8 produces crafted and inspiring promotional materials, corporate brochures and display materials for retail outlets, product launches, conferences or exhibition halls. Whether it needs to be large scale, small scale, slot together, pop-up or free-standing, fuse8 provide the solutions to make your customers take notice.
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It's almost impossible to overstate the importance of the web today.
In an always-on, always-connected, every-demanding society an organisation's web site and other interactive services are very often the first and, for many the only touch point between customers and brands. Indeed 'online' hardly sums up all the opportunities that now exist to create interactive services, tools or platforms.
Whatever you call it, at fuse8 it sits at the very core of our capabilities. Web platforms, mobile applications, e-mail marketing, SEO & e-commerce systems are the outputs of insights, creativity and the in-depth knowledge of what customer really want and need that is required to engage and influence an increasingly native digital audience.
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Search Marketing
Search marketing - brand and
business fuel
Despite Bing's best efforts, Google continues to dominate the search engine market in the UK and beyond. Some sources suggest that anything up to 93% of all UK online searches begin from Google.
Ignoring this fact when a web site is built or refreshed; assuming users will just instinctively know how to find your website - no matter what brand you are - is at best risky. In many sectors the website is the No. 1 place to generate brand loyalty and real bottom-line returns. A search engine friendly website; built that way 'from birth' is no longer a nice to have.
End your search for a company that really understands how the web works.
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Public Relations
Public Relations - let customers get to know the real 'you'.
The channels and opportunities have changed but the ambition remains the same; to ensure the biggest, the highest and most positive brand perception is presented in all aspects of the media at all possible times.
Of course, it's longer possible to 'control' the media by taking feature editors out to lunch. What blogs started, social networks have even further amplified - the real and sometimes painfully honest of the customers. Brand's no longer have a choice whether they engage in online (as well as offline) PR. The conversations are happening anyway - with or without you. Better get involved.
With high-impact campaigns, proactive brand monitoring and ongoing customer conversations that deliver against your business objectives, fuse8 Public Relations has a deep understanding of how to
manage reputations and build brands.
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Advertising
An ad is the start - not the end - of the communication
It's in the can, gone to press, in the bag, trafficked out, flighted. Job done? No - at fuse8 we see it as job only just begun. Because while these creative messages are the ones that we use to stimulate the interest and that generate cut-through it's where the conversation goes next that really impacts a customers preference.
And just who are the creative ones in today's consumer-controlled
marketplace? This, among others, are the questions we ask ourselves what
faced with a clients brand of business needs. The initial idea will always be
the thing that gives our solutions real impact. But it's the insights
that drive these ideas that will help us set you apart from your
competitors. And ideas that don't engage - no matter how great we (or
the D&AD) might think they - will quickly fade from memory. We need
to find ways to let customers take hold of ideas and make them there
own.
Now more than ever, the idea is only the start of a dialogue. fuse8 knows exactly how to get the conversations flowing.
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Events - real-world interactivity
fuse8 create events that matter. The events you go back home and tell your friends and loved ones about. The event you’ll even tell your colleagues about. The events you’ll want for your own business.
Event creation and management involves a deep understanding of brand. Secondly you need to recognise the appropriate audience for the event, and you need formulate a concept for the event that understands and makes nest use of space and location. If events management is conducted correctly, an event can be a powerful tool in connecting with your target audience. fuse8 understands the opportunity that events and experiential marketing present to bring your brand, product or service to life.
The tangible results we’ve achieved speak for themselves from record attendance at networking events to the ability to set up an impromptu meeting for one of our clients with one of the major architects of the Sochi 2014 Winter Olympics in under 24 hours.
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